Reisekette -
Brand Repositioning

SBB Digital Advertising was in need of brand repositioning. New Visuals with copy were developed and created to communicate their advantages, when booking through their digital platform.
The whole Website/ UX was rethought and reworked on. Illustrations and various other images were developed.

Client

SBB Digital Advertising

Concept
Art Direction
Graphic Design
UX / UI

Work

The existing SBB Digital Advertising website was analyzed, and a new, adjusted user experience was built and implemented, along with the new visuals.

One of the bigger tasks was rethinking how to showcase all the products SBB Digital Advertising offers, this was done through a new set of illustrations.

When clicking on a product out of the menu we see a larger and more detailed image of the product.

Postauto_Haltestelle.png
SBB_Billetautomat.png
SBB_Mobile_App.png
Postauto_wifi.png
SBB_Swisspass_Newsletter.png
SBB_Bestellbestätigung.png
SBB_Website.png
SBB_Newsletter.png

The Campaign ran on different outlets such as the SBB ticket machines, different marketing blogs, internal mailings, and SBB Digital pamphlets.

To view the implemented work on the SBB Digital Advertising website see the link below

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