MISSION: To raise awareness about the Giambattista Valli x H&M collection, showcasing its uniqueness whilst surprising and exciting consumers and the wider fashion world through publicity and activation of the #Project🖤 hashtag.

SOLUTION: Designed the Giambattista Valli x H&M project love modern gallery-style exhibit displayed at Zürich and Geneva Main Train Station.

Was involved in initial concept, sell-in, and production.